Is your business at risk? Independent study finds legacy disbursement types like check and ACH fail to satisfy today’s modern customers.
Recorded February 2019
A recent commissioned study* by Forrester Consulting confirmed that legacy B2C disbursement methods like check and ACH fail to meet the needs and expectations of today’s customers. In fact, over 70% of customers said they would try instant payments if they were offered.
Join this live webinar to hear guest speakers Brendan Miller, Forrester’s Principal Analyst on the eBusiness and channel strategy team and Sarah Brinks from Forrester’s Market Impact Group present the study findings and learn:
- Why financial execs must modernize B2C disbursements
- Which disbursement types meet customer expectations
- How new payment types can enhance the customer experience
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* “Legacy Disbursement Methods Fail to Satisfy Today’s Modern Customers,” January 2019, a commissioned study conducted by Forrester Consulting on behalf of Ingo Money
Brendan serves digital business professionals. His research focuses on retail digital transformation, consumer insights, payments, and eCommerce trends in the age of the customer. Brendan has specific expertise in helping retail leaders understand the opportunity derived from payments as well as the vendors that facilitate the delivery of leading digital experiences. His interests include emerging digital payments, rebuilding checkout experiences for our mobile world, retailer security and risk challenges, and insights into the state of the digital shopper.
Forrester Market Impact Group
Sarah Brinks is a consultant with Forrester’s Market Impact group. Her team helps B2B and B2C marketers and technology providers better understand and engage with their customers through custom marketing content driven by objective research. Sarah leads custom consulting engagements to create independent, data-fueled stories and deliverables that help her clients capture mindshare across channels and turn prospects into customers.